The Deep from Amazon Prime Video's The Boys has lost his short-lived (and decidedly fictional) role as spokesperson for canned water company Liquid Death.
A video from the company sees newly appointed Liquid Death Chief Sustainability Associate The Deep traversing a litter-filled beach. We then see a montage of various dead ocean creatures while The Deep discusses the devastating impact of pollution and how Liquid Death aims to reduce it with its recyclable aluminum cans. Of course, he swiftly proceeds to shotgun some sparkling water and throw one of the cans onto the beach for a volunteer to clean before setting a pile of plastic refuse on fire, sending harmful fumes into the air.
"We regret to announce that, effective immediately, we have parted ways with [Vought International] and The Deep as our Chief Sustainability Associate," Liquid Death wrote on Instagram. "While we believe in #DeathToPlastic, we also believe burning plastic trash and releasing toxic fumes near innocent children is unacceptable."
The Boys' official Instagram page shared a message of its own, writing, "[Liquid Death] really gave The Deep an endorsement deal and then were surprised when he made them look like idiots by burning plastic on the beach. Appreciate the #deathtoplastic sentiment but they literally could have crapped out a better spokesperson after their morning cuppa."
The pairing of The Deep and Liquid Death for a fictional ad campaign may not just be a nod to the Supe's nautical nature. Whether by design or not, it also brings to mind that Jason Momoa, who plays The Deep's DC counterpart Aquaman, has a canned water company of his own: Mana Nalu.
This new promo comes as anticipation for Season 3 of The Boys is beginning to ramp up. Production on Season 3 wrapped in September and was commemorated with a video of the Boys and the Supes giving the one-finger salute to fans. "Now you have an update on Season 3! Stop sending your stan letters to our homes," the accompanying caption read.
Season 3 of The Boys has yet to receive a premiere date.