Dread it. Run from it. The ban wave always arrives.

After a week of planning, the /r/thanosdidnothingwrong subreddit has officially begun banning half of its userbase in an attempt to emulate the Mad Titan Thanos’ villainous snap from the end of Avengers: Infinity War. That snap, coupled with the power of the assembled Infinity Stones, wiped out half of all life in the Marvel Cinematic Universe, turning beloved superheroes to dust right before audiences’ eyes.

RELATED: Thanos-Inspired Subreddit Will Ban Half Its Members … For ‘Perfect Balance’

Confirmation of the ban wave's start was revealed in a post by one of the subreddit's moderators, The-Jedi-Apprentice. Word of the subreddit’s plans first broke back on July 4, when the moderators of the subreddit revealed plans to ban 50 percent of those subscribed to the subreddit. Since then, the subreddit has been in the spotlight.

On July 6, a petition to keep actor Jeremy Renner from participating in the ban surfaced. The reasoning behind the petition was to “make sure Jeremy Renner doesn’t join this sub, just like he didn’t appear in Infinity War.” Later in the week, Thanos actor himself, Josh Brolin, uploaded a video to the subreddit of him simply stating, “Here we go, Reddit users” and then snapping.

RELATED: Oh, Snap: Thanos-Loving Subreddit Gets Personal Message from Brolin

At the time of the mass banning’s start, the subreddit had over 714,000 users who had willingly subscribed to meet their doom (or not). The ban process is ongoing, but, barring additional subscribers after the fateful snap, the subreddit will ideally be left with roughly half its initial number of subscribers -- all the in the name of “perfect balance.”

At the time of reporting, the ban process is ongoing and being livestreamed on Twitch.tv. An archive of the virtual snap can be found on the Reddit Twitch page once it is complete.