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Telltale Announces Episodic Gaming Pricing Model

Official Press Release

SAN RAFAEL, CA, April 4, 2006 – Telltale, Inc., a rapidly growing digitalentertainment pioneer, today announced a new pricing model for its titlesthat will accelerate growth for episodic digital entertainment. Effectiveimmediately, all episodes in the Bone series that sell through Telltale'sdigital distribution channel will sell for $12.99, to align with currentmodels in other entertainment media.

"We will expand the audience for games enormously by setting a price thatcompetes directly with DVDs, music CDs, books and cable television," saidDan Connors, CEO of Telltale, Inc. "The demand for downloadable episodiccontent continues to grow, and Telltale is providing a steady stream ofrich, fully interactive digital experiences at the same price astraditional media which lack the interactive dimension."

"Our team has been working on a number of fantastic improvements to theBone episodes over the past several months, including this new pricingmodel," said Troy Molander, COO of Telltale, Inc. "We're creating a systemthat makes it incredibly easy for audiences around the world to tune inregularly for episodes of their favorite series at Telltale."

Telltale will release its second Bone episode, Bone: The Great Cow Racelater this month. The first release in the series, Bone: Out FromBoneville was released last Fall at a higher price point. As of today,the company is lowering all episodes in the Bone series distributedthrough its digital download channel to the new lower price of $12.99 eachin line with the new structure.

The Bone games are available from Telltale's websitebone.telltalegames.com, and other digital distribution partners.

About Bone Act 1: Out From Boneville – now available

Based on the popular graphic novels by Jeff Smith, Bone: Out FromBoneville introduces cousins Fone Bone, Smiley Bone and Phoney Bone astheir quest quickly begins. Through the desert, spooky canyons, lushforest, and other exciting locales, the Bones attempt to reunite afterlosing each other and discovering something is just not right in the worldaround them. This exciting and fun episode is perfect for all ages, or atleast anyone with a sense of humor that likes games.

About Bone Act 2: The Great Cow Race – coming in April

The second Bone episode follows the continuing adventures of Fone Bone andhis cousins as they go to the Barrelhaven county fair on the eve of theannual cow race. Phoney Bone is plotting to swindle the locals, whileFone Bone attempts to prove himself and win the heart of the fair Thorn,who has become infatuated with a rakish honey salesman. There are games,trickery, exotic foodstuffs, a daring rescue... and rumblings of somethingsinister in the offing. And, there's fun with cows.

About Bone

Jeff Smith's nine-volume Bone book series has sold over 1 million copiesworldwide, with translations in 15 languages. Bone accolades and awardsinclude both the prestigious 2005 Eisner Award and 2005 Harvey Award forBest Graphic Album. Scholastic, the world's largest children's publisher,began issuing the Bone books in color for the very first time in 2005.Scholastic has established a bi-annual release schedule for its 9 volumeBone series, with the fourth installment slated for a fall 2006 release.

About Telltale, Inc.

Telltale delivers Tales for Your Imagination – high caliber interactiveentertainment, which features engaging stories, strong characters, andrich environments. A new era of interactive entertainment is emerging,with customers expecting more from their investment in play time. Telltaleis developing and deploying cinematic quality animation and storytellingtechnologies, to create entertaining and exciting interactive adventures,which meet these new expectations.

Staffed with long time industry veterans, Telltale is currently creatingtales based on Jeff Smith's Bone series, Steve Purcell's Sam & Maxcharacters and television's popular CSI program in partnership withUbisoft. Telltale offers content development and custom publishingservices for license-holders interested in adapting their properties forinteractive delivery. Telltale has created innovative tools, designedspecifically for rapid development of high quality, space-efficient titlesfor digital distribution. Telltale titles can be downloaded from itswebsite, powered by Digital River, as well as online partners such asYahoo! Games, Direct2Drive, Trymedia Systems, Boonty, and CNET. To learnmore about Telltale, please visit: www.telltalegames.com

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