You know you've created something special when the fanbase starts marketing for you.
Sure there's the fans that get folks pumped up through general word-of-mouth hype and excitement, but then there are the ones who go above and beyond -- fans like mechanical engineer Darian Robbins, whose mock magazine covers for Marvel Studios' upcoming "Black Panther" film have become a viral hit.
Polygon spoke with Robbins about his fan art, which feature "Black Panther" star Chadwick Boseman on the covers of "Wired" and "Time" magazines, and more. The fake magazines are created to be as if they are from the Marvel Cinematic Universe, highlighting the genius-level intellect king of Wakanda, T'Challa, and his many accomplishments.
"In the comic book universe T'Challa is equal to [Tony] Stark in intelligence and heroism and surpasses him in others: technology, wealth, and leadership," Robbins told Polygon. "For the non-comic book readers it might be hard to understand the latter, so hopefully the mock covers and other media would help people get up to speed."
Robbins said he got the idea after seeing the mock magazine covers of Tony Stark from the first "Iron Man" film, and as such Robbins' images feel just as real, since T'Challa rightfully would earn cover features to multiple publications.
"Black Panther" is slated to open July 6, 2018, but Boseman's first appearance as T'Challa comes in "Captain America: Civil War," in theaters May 6, 2016.