Why Did FX Cancel Terriers?

It seems like an easy enough question to answer — after rough ratings on the series premiere that only declined as the season progressed, some have called Terriers a victim of bad marketing. But creator Ted Griffen feels that the reasons for euthanizing his critically acclaimed series are less tangible than that.

FX, Sadly, Puts Down Terriers

As feared, FX has decided to cancel Terriers, its quirky neo-noir drama about two friends working as unlicensed private investigators in sunny but seedy Ocean Beach, Calif. Although the series featured top-notch talent in front of the camera and behind, it may have been doomed from the start by a bad title reinforced by a bad marketing campaign.