Headed by Robbie Brenner, the new Mattel Films division will produce features based on the toymaker's world-famous properties.
The classic cartoon's voice cast returns for the VR-enhanced adventure.
"Batman v Superman's" Ga Gadot is super-excited about the Comic-Con exclusive Wonder Woman Barbie.
The toy giant says that early sales of products tied to the Sony franchise reboot have exceeded expectations.
Based on a die-cast vehicle from the upcoming Hot Wheels Carships line, the giant-size X-wing racer will be on display at Comic-Con International.
The bounty hunter's all-white look from a 1978 video test inspired this new exclusive toy car from Mattel.
Mezco, Mattel, Funko Kidrobot and more show off products that will only be available at Comic-Con International in San Diego this summer.
Not quite finished with its San Diego exclusives, the toymaker has unveiled a 3.75-inch Wonder Woman with invisible jet packaging.
Mattel's new collection includes rides dedicated to the animated film, the Fab Four and the Blue Meanies.
Mattel boldly goes back to the '60s with a new line of Barbie dolls featuring Kirk, Spock and Uhura from the original "Star Trek" series.
Some of the top collectible manufacturers got a head start on Comic-Con International with reveals of their newest exclusive merch.
The toymaker's 2016 SDCC offerings also include a new Thomas the Tank Engine/DC Comics "transforming" toy.
Captain America, Iron Man, Black Widow, Black Panther, Hawkeye, Vision and Ant-Man wheel in with new character cars from Mattel.
Mezco unleashes the Punisher, Diamond Select Toys unveils cartoon-based Marvel Minimates and Mattel shows off DC Super Hero Girls role play!
Hot Wheels has unveiled new character cars inspired by Wonder Woman, Black Widow, Wasp and Maz Kanata.