Giants Beware!

The Middle Ground #98 | Comparisons, beware!

One of the easiest ways to sell someone on a new thing is to compare it to something else that they're familiar with; it's no coincidence that high concepts are generally described as "It's [Title X] meets [Title Y]" so often, because even if you can't explain the complexity or appeal of something to someone who's never experienced it, that kind of shorthand is nonetheless successful at conjuring some kind of idea of what's going on. The problem with doing this, though…? Well, sometimes the comparison examples aren't serving the purpose as well as you may originally think.