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bill schanes

Diamond's Bill Schanes On Promoting IDW

After their unprecedented move to promote IDW Publishing to Premier Publisher, Diamond's VP of Purchasing Bill Schanes tells CBR what specific business practices helped the company move to the front of Previews and more.

BOOM! Promises to Prove Diamond Wrong

With the launch of their new "Prove Bill Wrong!" campaign, Ross Richie and BOOM! Studios hope to inspire retailers to push the growing company into the direct market's top five publisher rankings before the end of 2010.