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SWCC: Hasbro Showcases Star Wars Product Line

Hasbro is off to a galaxy far, far away. At Star Wars Celebration Chicago, the toy manufacturer discussed its popular Star Wars product line. The Star Wars Hasbro panel offered an in-depth look at the latest action figure offerings and more.

The panel kicked off with several attendees receiving light-up lightsaber replicas. Hasbro team members Patrick Schneider, Sam Smith, Vickie Stratford, Chris Gollagher, Sarah Carroll, Mark Boudreaux and Eric Franer took the stage to discuss upcoming products. They began with the SWCC-exclusive Star Wars: The Phantom Menace Obi-Wan Kenobi figure, then moved on to Darth Maul figure.

Carroll announced Lightsaber Academy, a lightsaber-training project. "It's really immersive and you can battle your friends," she explained. "You can choose from five iconic members" An accompanying app will offer feedback, allow players to "battle your friends" and finally "become a Master yourself."

Hasbro will also release a new Empire Strikes Back figure of Luke Skywalker from Dagobah.

"When we're developing a character like Ezra, who is not from a photo-real film... we will go out, talk to Dave Filoni and the animation team, work with them," Gollagher said of the upcoming Star Wars Rebels figure Ezra Bridger. "We really dial into, 'What do you think this character would look like if they stepped off the animated scene and into the real world?'... It's really fun to take a character and re-envision it as a real-world character."

A Clone Commander Obi Wan figure is also on the way, as well as Scout Trooper, Darth Maul, Anakin Skywalker and Yoda. The panel showcased new packaging for the figures, which were previously announced at Comic-Con International in San Diego and New York Toy Fair. Luke Skywalker (Crait), Darth Star Gunner, Imperial Assault Task Commander and R2-D2 from Star Wars: A New Hope were also unveiled. These figures will be available online starting tomorrow.

New figures of Vedain, Vizam and Brock Starsher from Luke's near-execution in Return of the Jedi. Though all three are packaged together, each one will have their own cardback. A Tatooine Skiff set will be released in addition to the Barge.

Return of the Jedi's Emperor Palpatine will return to the Black Series with Force-lightning hands and three alternate heads. Now that the series is posable enough to sit, the figure will come with the Emperor's throne. The figure will be Amazon exclusive and will be available for pre-order tomorrow.

Three exclusive Black Series figures will be available at Star Wars: Galaxy's Edge when the park opens on May 31. This Galaxy's Edge - The First Order Pack will include a Kylo Ren figure, a Mountain Trooper, Commander Pyre from Star Wars Resistance and a mouse droid. The package features a design custom to the parks.

The Galaxy's Edge - Droid Depot Pack includes R2-D2, C-3PO with a silver leg and more movie-accurate thighs, BB-8 with movie-accurate weathering and DJ-R3X. No Hasbro or Disney logo will appear on the packaging for any of these exclusive figures as part of the immersive park experience.

The final Galaxy's Egde pack, Smuggler's Run Pack, includes Chewbacca, Rey from The Last Jed, Triumphant Porg, a sad porg and Hondo  Ohnaka figures. The Hondo figures translucent goggles and his signature weapon.

At SDCC, Hasbro will launch three next exclusives. The Darth Vader prototype special edition figure is based off a retro-collection Darth Vader and is available in a random assortment of colors. The cardback features pop art inspired by the comics.

A Boba Fett figure in his original 1979 Kenner deco will also be available, with packaging original to his debut 40 years ago. He will also carry an E11, just as his first figure once did.

Three Vintage Collection Luke Skywalkers will also release at SDCC. With three new head sculpts, Luke will appear as a Stormtrooper with an updated torso and new accessories, as a Jedi with new hands and soft goods and as an X-Wing pilot in his Red 5 outfit.  They will come together in a Special Action Figure set, packaged in chrome.

The Boba Fett and Luke Skywalker figures will be available at other conventions in addition to SDCC.

Hasbro will also launch a new roleplay helmet: Luke Skywalker's X-Wing helmet, which includes the most deco of any helmet. The helmet includes fully sculpted interior details, a chin strap and a surround sound experience with two different modes of play. It offers the Death Star experience as well as Hoth. Unlike previous helmets, this will feature lights. Each experience differs by the mode selected.

Though he could not make any officially announcements, Schneider teased products based on The Mandalorian and Star Wars: Clone Wars. They also revealed a lightsaber prototype that only uses light instead of hard plastic casing for the saber.

Directed and co-written by J.J. Abrams, Star Wars: Episode IX stars Daisy Ridley, Adam Driver, John Boyega, Oscar Isaac, Lupita Nyong’o, Domhnall Gleeson, Kelly Marie Tran, Joonas Suotamo, Billie Lourd, Keri Russell, Anthony Daniels, Mark Hamill, Billy Dee Williams and Carrie Fisher, with Naomi Ackie and Richard E. Grant. The film arrives December 20.

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