Box office estimates put the film at $16.76 million, a number that is an increase on Thursday's $11 million box office performance, but not as strong as some had hoped. To compare, we're going to use similar genre films that have debuted in the summer over past years, such as "War Of The Worlds," "Spider-Man 2," and Warner Bros' other big superhero film, "Batman Begins." All these films debuted close to this time of year ("Batman" was an early June release), on Wednesdays, and appealed to the same audiences. The Man Of Steel compares favorably to these films, but with an estimated $300 million budget, it's reasonable to expect that there might be more pressure on "Superman Returns" to blow away the competition.
"Superman Returns'" Friday estimates certainly pass "Batman Begins'" $15 million Friday and aren't too far from "War Of The Worlds'" $21 million Friday total, but the real difference is when the box office numbers are put against "Spider-Man 2." You've probably seen headlines framing the "Returns" box office against that of "Spider-Man 2," as the two characters may be the most recognizable superheroes on the planet and appeal to the largest audiences. And who can forget the infamous "You're not Superman, you know?" line to Peter Parker in the first "Spider-Man" film? Spidey's second film had a colossal first Friday, garnering $32.45 million dollars and still managed a $13 million take the next Friday. Put in this light, the Bryan Singer helmed film isn't quite threatening to overtake the wall-crawler any time soon as king of the cinema.