Official Press Release
BURBANK, Calif., May, 2006 – Warner Bros. Consumer Products, Warner Bros. Pictures, Legendary Pictures and Kitson are hosting an exclusive unveiling of the all-new Superman Returns apparel, accessories and fashion doll collection this evening at Kitson on Robertson Blvd. in Beverly Hills. This event is not open to the public.
In conjunction with the launch event, Beverly Hills hip boutique, Kitson is launching a charity auction of 23 sets of the new Superman Returns Superman and Lois Lane Dolls, designed and donated by Mattel and autographed by Brandon Routh and Kate Bosworth, on eBay using the eBay Giving Works program. Two sets of the dolls will also be available for silent auction at Kitson during the event. The Superman Returns Superman and Lois Lane Dolls are each packed in their own box, which is personally signed by the respective star. Each box includes an official mini-poster featuring Brandon Routh as Superman and Kate Bosworth as Lois Lane, and each set is accompanied by a certificate of authenticity. One hundred percent of the proceeds from the sale of these sets is being donated to the Christopher Reeve Foundation.
Additionally, Kitson will donate a percentage of the sales of merchandise from the event, to the foundation.
“We are thrilled that Warner Bros. is supporting the Christopher Reeve Foundation in this unique way,” said Kathy Lewis, President and CEO of the Christopher Reeve Foundation. “We are so appreciative of their unwavering support of Christopher Reeve’s vision and for celebrating his legacy. Warner Bros.’, Kitson’s and Mattel’s generosity will support our efforts to find a cure for paralysis and provide a better quality of life for those living with paralysis.”
Mattel’s new dolls will be on display at Kitson throughout the duration of the event. Beginning at 6:00pm (PDT) today, online bidders can access the autographed Superman Returns Superman and Lois Lane Dolls directly via www.ebay.com/supermanreturns or www.shopkitson.com
In support of Warner Bros. Pictures’ upcoming live-action feature film Superman Returns, based on DC Comics’ classic characters, Warner Bros. Consumer Products will unveil at Kitson today a variety of high-end apparel and accessories inspired by the look and feel of the new movie, as well as the iconic S-Shield.
New products include a range of fashion apparel and accessories such as men’s and women’s t-shirts from Priorities, Junk Food and Trunk; zip front hoodies from Priorities; Swarovski crystal accessories from Madeline Beth; jewelry from GTO Designs; headwear from Drew Pearson; flip-flops from Havaianas; infant onesies from Junk Food and more.
Talent from the film including Brandon Routh (Superman/Clark Kent) and Kate Bosworth (Lois Lane) will be on hand at the event to help celebrate this exciting new product launch.
Warner Bros. Pictures’ epic action-adventure, Superman Returns will soar into theaters nationwide, beginning on June 30, 2006.
About Superman Returns
Following a mysterious absence of several years, the Man of Steel comes back to Earth in the epic action-adventure Superman Returns, a soaring new chapter in the saga of one of the world’s most beloved Super Heroes. While an old enemy plots to render him powerless once and for all, Superman (Brandon Routh) faces the heartbreaking realization that the woman he loves, Lois Lane (Kate Bosworth), has moved on with her life. Or has she? Superman’s bittersweet return challenges him to bridge the distance between them while finding a place in a society that has learned to survive without him. In an attempt to protect the world he loves from cataclysmic destruction, Superman embarks on an epic journey of redemption that takes him from the depths of the ocean to the far reaches of outer space.
Warner Bros. Pictures presents, in association with Legendary Pictures, Superman Returns, directed by Bryan Singer and starring Brandon Routh (Clark Kent/Superman), Kate Bosworth, James Marsden, Frank Langella, Eva Marie Saint, Parker Posey, Kal Penn, Sam Huntington and Kevin Spacey. The screenplay is by Michael Dougherty & Dan Harris, story by Bryan Singer & Michael Dougherty & Dan Harris. Produced by Jon Peters, Bryan Singer and Gilbert Adler and executive produced by Chris Lee. Superman Returns is based upon Superman characters created by Jerry Siegel & Joe Shuster and published by DC Comics.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Comics
DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman,
Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ web site is located at www.dccomics.com.
Mattel, Inc., (NYSE: MAT, www.mattel.com ) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl® and Tyco® R/C, as well as Fisher-Price brands (www.fisher-price.com
BARBIE and associated trademarks and trade dress are owned by Mattel, Inc. © 2006
Mattel, Inc. All Rights Reserved.
About the Christopher Reeve Foundation
The Christopher Reeve Foundation is dedicated to finding treatments and cures for spinal cord injury by funding innovative research, and improving the lives of people living with paralysis through grants, information and advocacy. For more information, please visit www.ChristopherReeve.org or call 800-225-0292.
SUPERMAN and all related characters and elements are trademarks of and © DC Comics.
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