Turns out that "All-New Captain America" and the new, female "Thor" were just the beginning. Entertainment Weekly has word that the two upcoming series are part of a broader Marvel publishing initiative dubbed "Avengers NOW!" -- following in the footsteps of "Marvel NOW!," a wave of major relaunches first announced two years ago this month.

"Superior Iron Man" also headlines "Avengers NOW," from the creative team of new-to-Marvel writer Tom Taylor (of DC Comics' "Earth 2" and "Injustice: Gods Among Us") and artist Yildiray Cinar (recently seen on DC's "Supergirl" and "Worlds' Finest"). Along with the new series, Iron Man will get a new armor and a new base of operations -- San Francisco, an apt location for a technologically minded hero.

Though the book won't see Doctor Octopus taking over Tony Stark's body, the allusion to highly successful recent title "Superior Spider-Man" is certainly intentional, according to Marvel editor-in-chief Axel Alonso.

"Like the Superior Spider-Man, Superior Iron Man is a character that's hard to root for," Alonso told EW. "The newly-transformed Superior Iron Man has very ambitious plans for the city that some of its residents embrace, but not all."

Along with the Superior Iron Man, All-New Captain America and the new Thor, the "Avengers NOW!" promo image also includes Medusa, Scarlet Witch, Doctor Strange, Ant-Man, Winter Soldier, Angela, Inferno from "Inhuman" and Deathlok -- each said by EW to "play a more prominent role in the Marvel Universe going into 2015."

Scarlet Witch and Ant-Man are both headed to the big screen courtesy of Marvel Studios in 2015 -- the former in "Avengers: Age of Ultron," the latter as the title character of a film starring Paul Rudd and Michael Douglas -- and a "Doctor Strange" movie is known to be in the works. Scarlet Witch has played a major role in "Uncanny Avengers," which will lead into upcoming Marvel event "AXIS," also written by Rick Remender. Ant-Man and Doctor Strange both play a part in current event series "Original Sin," and Alonso has made it clear Marvel has further plans for Stephen Strange following the event.

Deathlok has also made a recent impact in live action, on ABC's "Marvel's Agents of S.H.I.E.L.D.," and a new "Deathlok" comic book series from Nathan Edmondson and Mike Perkins is already on the way. Winter Soldier was the titular antagonist of this past spring's "Captain America: The Winter Soldier," and will star in the previously announced October-debuting comic book series "Bucky Barnes: The Winter Soldier," from the creative team of writer Ales Kot and artist Marco Rudy.

Angela, created by Neil Gaiman and Todd McFarlane for Image Comics' "Spawn" and acquired by Marvel last year, is set to be revealed as Thor and Loki's sister as part of "Original Sin." And Marvel has long made it clear it has major plans for the Inhumans -- both classic ones like Medusa, and new characters like Inferno.

EW advises to "expect to hear more about Avengers NOW! throughout Comic-Con," which takes place next week, July 23-July 27, at the San Diego Convention Center. Keep reading CBR for all the latest from "Avengers NOW!" and Comic-Con International in San Diego.