“Mamma Mia!” A rare copy of the original Super Mario Bros. video game, first released for the Nintendo Entertainment System in 1985, has sold for an unprecedented price at auction.
According to Heritage Auctions, Super Mario Bros. sold for a staggering and record-breaking price of $100,150. The copy in question was “sticker sealed,” meaning it was one of only a handful of copies released as part of a test market launch for the NES, and is the only known “sticker sealed” copy of Super Mario Bros. in existence. The game was additionally certified as Near Mint by Wata Games – an added rarity, given the age of the game.
The purchase was made by a group of renowned video game collectors: Zac Gieg, owner of Just Press Play Video Games; Rich Lecce, owner of Robert B. Lecce Numismatist Inc.; and Jim Halperin, founder and co-chairman of Heritage Auctions.
Gieg likened the unopened copy of Super Mario Bros. to finding a copy of DC’s Action Comics #1, the first appearance of Superman and a well-known collectible.
"This is the first appearance of Superman of video games," Gieg said. "We all knew how hard it is to find an open copy of this version in nice condition, but to find one still sealed is truly something I thought I would never see, even after selling vintage video games for over 20 years."