While fans may not have been overly enthused by Super Bowl LIII or its halftime show, the annual football championship did come with the expected ads promoting the several major films and television series premiering over the next several weeks and months.
From eagerly anticipated blockbusters to surprising crossovers, these commercials arguably stole the show last night, as they made a major push to get audiences talking about them around the water cooler at work.
The eagerly anticipated TV spot for Avengers: Endgame featured entirely new footage rather than recycling clips seen in December's debut trailer. As the world attempts to recover from the devastating consequences of Thanos' victory in Avengers: Infinity War, Steve Rogers resolves that the superheroes of the Marvel Cinematic Universe will not move past this as the determined survivors prepare for a rematch against the Mad Titan to restore their lost comrades and friends.
Avengers: Endgame opens in theaters everywhere on April 26.
With just over a month to go until its wide release in theaters everywhere, the latest TV spot for the MCU's Captain Marvel shows its eponymous superhero daring to go "higher, further, faster." Seen overcoming the odds both as an Air Force pilot to a member of the Kree peacekeeping team Starforce, the promo teases how Carol Danvers will eventually become the strongest superhero in the MCU, with Samuel L. Jackson's Nick Fury cheering her on.
Captain Marvel opens in theaters everywhere on March 8.
The Twilight Zone
What appeared to be CBS returning to its broadcast of the Super Bowl was interrupted to a vision of a deserted football stadium. As the lights begin to shut down in the vacated arena, Jordan Peele is seen walking on the field in his first appearance as the host of CBS All Access' upcoming revival of The Twilight Zone."The unthinkable is the expected. When truth is not the truth, what dimension are you even in?" asks Peele before walking through the anthology series' familiar door into the unknown.
The Twilight Zone premieres on CBS All Access on April 1.
Game of Thrones
What starts as a seemingly typical Bud Light commercial set during medieval times to comedic effect quickly takes a turn during a jousting tournament. As a Bud Light armored knight faces his opponent, he is easily dismounted by his opponent who reveals himself to be the undead incarnation of Gregor Clegane, the Mountain, from Game of Thrones. As the hulking warrior dispatches the Bud Light knight in a manner similar to Oberyn Martell, the crowd reacts in horror and flees when one of the HBO series' familiar dragon arrives and scorches the proceedings.
Game of Thrones premieres for its eighth and final season on April 14 on HBO.
The Big Lebowski Meets Sex and the City
The rumored return of Jeff Bridges' to his iconic role as The Dude from The Big Lebowski turned out to be for a Stella Artois commercial rather than a sequel film. The ad also featured Sarah Jessica Parker reprising her role as Carrie Bradshaw from the HBO series Sex and the City, ordering the Belgian beer rather than her signature Cosmopolitan. As the shocked servers stumble at the unexpected beverage change, The Dude enters the bar and continues to dumbfound them by ordering a "Stella Artoise" instead of his usual White Russian. While hopes for a sequel to The Big Lebowski may be crushed, the ad campaign is part of the beer company's efforts to bring clean water to 1.7 million around the world. The Dude abides.