www.cbr.com

The Best Super Bowl LII Trailers & Promos, Ranked

The 52nd Super Bowl took place last night, and with it came the debut of a slew of new trailers and promos for various movies and television shows highlighting some of the most anticipated releases of this year. With the big game now behind us and plenty of exciting footage to work through, CBR breaks down the biggest trailers and promos from the evening, looking at which ones worked and why, as well as those that missed the mark.

RELATED: Yes, That’s the Millennium Falcon in Solo’s Super Bowl Promo

7. Skyscraper

While the poster for the film reached meme levels earlier this week, with many trying to figure out how Dwayne Johnson's character could possibly make that massive jump, the trailer delivered plenty of action and surprises. With the actor coming off of the box office success of Jumaji: Welcome to the Jungle, a film that is still in the top spot at the domestic box office, Johnson's popularity has never been higher.

advertising

Despite a fairly pedestrian plot, Skyscraper could go on to be the next San Andreas if this trailer is anything to go by -- a movie that embraces its insanity but still promises plenty of fun.

6. Jurassic World: The Fallen Kingdom

After the rather lackluster debut trailer for this hotly anticipated sequel, Universal opted to go a much darker route with the film's Super Bowl trailer and previewed plenty of new footage that is sure to leave fans eager for more.

RELATED: What’s the New Dinosaur in the Jurassic World: Fallen Kingdom Teaser?

Surprisingly, Jeff Goldblum was left out of this footage, though he did film a Jeep Wrangler commercial in character as Dr. Ian Malcolm. Luckily, the bits of action and stunning imagery Universal did release managed to get fans talking on social media, and much more positively than the first teaser. It seems clear that audiences are eager to return to Jurassic World at least one more time.

advertising

5. Westworld

HBO dropped the first official trailer for Season 2 of Westworld during the third quarter of the big game ahead of its April release. The footage is narrated by Evan Rachel Wood’s Dolores Abernathy, who promises that the our world will be burned down in favor of a new one -- theirs.

The first trailer, which is a little over a minute long, is both visually striking and haunting as a cover of Kanye West’s Runaway plays in the background, moving from images of a beautiful lie to a much more chaotic world. While it's hard for a television series to truly stand out among all of the movie trailers over the course of the Super Bowl, Westworld manages to do just that.

advertising

4. Cloverfield Paradox

Rumors began swirling last week that Netflix was circling the latest Cloverfield film, suggesting that the streaming service had secured the rights during Sundance and had plans to debut it exclusively on its platform relatively soon.

Those rumors proved to be true during Sunday's game when, to everyone's surprise, the streaming service debuted the first bit of footage from the film before announcing it would be available to stream immediately following the game. Even if the trailer hadn't been exciting -- and it was -- Netflix's shocking release approach was enough to get fans amped for the film, making it one of the best teasers of the night.

1 2
advertising
Red Skull's Early Infinity War Designs Were the Stuff of Nightmares
advertising

More in CBR Exclusives