“Suicide Squad” doesn’t open in theaters until August and yet it’s currently the most discussed movie on social platforms. So far the DC Comics/Warner Bros. film is outpacing “Star Trek Beyond” and “Ghostbusters,” both of which debut in just a few short weeks.
ComScore’s PreAct tracks mentions of films across social media platforms like Twitter and Facebook. According to Deadline, who reported the statistics, “Suicide Squad” was mentioned over 66,000 times during the week of June 17 through June 23. That’s 1.65 times more than Sony’s “Ghostbusters” and three times more than Paramount’s “Star Trek Beyond.” It was mentioned 12 more times than Warner Bros.’ “Legend of Tarzan” and 14 times more than Disney’s “The BFG.”
While social media statistics don’t necessarily gauge whether a film will be financially successful, it’s a good measure of both buzz and marketing. “Suicide Squad’s” early trailer release almost a year ago at San Diego Comic Con, the sheer star power of its cast — Will Smith, Jared Leto, Margot Robbie — and the release of FunkoPOPs and other tie-in merchandise has helped add to the conversation tremendously.
PreAct is also reporting that buzz for “Suicide Squad” is stronger than “Rogue One: A Star Wars Story” and the Harry Potter spin-off “Fantastic Beasts and Where to Find Them,” but that’s likely to change as we get closer to those film releases in November and December.
Directed by David Ayer and starring Will Smith as Deadshot, Margot Robbie as Harley Quinn, Jared Leto as the Joker and Viola Davis as Amanda Waller, “Suicide Squad” is scheduled for release on Aug. 5.
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