Nike has partnered with Stranger Things to release a line of '80s-themed clothing and sneakers for the upcoming third season of the hit Netflix series.
Set to premiere July 4, the franchise has already partnered with brands such as Burger King and Coca-Cola, and now the lifestyle brand wants to capitalize on Season 3' 1985 setting in the fictional town of Hawkins, Indiana.
Nike's website features a two-part range offering a unique twist on retro Nike designs such as the Cortez, Blazer and Tailwind shoes, as well as an array of tracksuits, tees and sportswear. The first part of the collection, launching on June 27, is named after the Hawkins High School featured in the sci-fi series. This Hawkins High Pack uses the school's green and orange color scheme, as well as its tiger mascot for its range of products.
The second part of the collection is designed after Season 3 and is labeled as the "OG Pack," with each product tied to a color palette of red, white and blue in celebration of U.S. Independence Day -- a focal point of the show's new episodes, set in the summer of '85. The shoes also include a year marker on the heel and special firework display sock liner. Nike indicated it particularly wanted to appeal to basketball fans as this was a sport on the upswing at this time in American history, hence the direction it went in.
Created by the Duffer Brothers, Stranger Things stars Winona Ryder, David Harbour, Finn Wolfhard, Millie Bobby Brown, Gaten Matarazzo, Caleb McLaughlin, Noah Schnapp, Natalia Dyer, Charlie Heaton, Joe Keery, Priah Ferguson, Cary Elwes, Jake Busey and Maya Thurman-Hawke. Season 3 will debut on Netflix on July 4.