Apple has entered into the original content ring by signing a deal with Steven Spielberg’s Amblin Television and NBCUniversal to reboot the 1980s sci-fi anthology series Amazing Stories.
Former Sony executives Jamie Erlicht and Zack Van Amburg made the move to Apple to help build the tech giant's original programming.
“It’s wonderful to be reunited with our colleagues Zack and Jamie in their new capacity at Apple,” Jennifer Salke, president of NBC Entertainment, said in a statement. "We love being at the forefront of Apple’s investment in scripted programming, and can’t think of a better property than Spielberg’s beloved 'Amazing Stories' franchise with the genius of Bryan Fuller at the helm and more exciting creative partnerships to come.”
Created by Spielberg, who served as executive producer, Amazing Stories aired from 1985 to 1987 on NBC, during which time it won five Emmy Awards. Spielberg wrote and directed several episodes.
Bryan Fuller (Hannibal) will write the revival and serve as executive producer alongside Amblin's Darryl Frank and Justin Falvey.
Apple is rumored to have $1 billion ready to create 10 original shows in the next year. The tech company has allegedly entered the original content space race due to low sales of its hardware over the past several years, while services such as Apple Music have seen an upswing over several quarters.