Going head to head with HBO, Showtime and AMC, Starz plans to move its entire lineup of original programming from Saturday to Sunday nights.
That will place series like "Ash vs. Evil Dead," "Outlander" and the upcoming adaptation of Neil Gaiman's "American Gods" in direct competition with such blockbuster cable dramas as "The Walking Dead and "Game of Thrones." According to The Hollywood Reporter, the shift will begin July 17 with the Season 3 premiere of "Power."
Starz sees the potential reward as worth the risks, as its Saturday originals miss out on much of the Monday morning water cooler conversation and social media buzz that so many Sunday night shows enjoy.
"Sundays are a prestige night and we feel our shows are definitely going to be very competitive, not just in viewership but in the attention-getting business on Sundays," Starz CEO Chris Albrecht told THR. "So it made sense to move."