Star Wars: The Rise of Skywalker's teaser drop earlier this month has set a new best for the sequel films.
According to Deadline, the teaser for the final installment in the sequel trilogy has garnered about 111 million views in its first 24 hours. For comparison, The Last Jedi had 91 million view, while The Force Awakens snagged less than 60 million.
This is still a pretty far cry from the current record holder, Avengers: Endgame, which earned 289 million views on its first trailer and 268 million on its second. However, Endgame's record-setting trailers were a bit more substantial in terms of runtime. This number is also below the teaser for the upcoming Lion King remake, which did quite well at 224.6 million. However, as Deadline points out, this number doesn't account for the literally hundreds of thousands of core audience members that watched the trailer live at this year's Star Wars Celebration.
The Rise of Skywalker's teaser is also demonstrating good staying power. Deadline reports the movie's EOR viral rate at 295:1 in its first 10 days, which is a ratio based on YouTube views alone and does not include the times the trailer has been shared on social media. For comparison, this growth rate greatly surpasses previous films in the franchise, with The Last Jedi at 262:1, Force Awakens 120:1 and Rogue One: A Star Wars Story 68:1.
Directed and co-written by J.J. Abrams, Star Wars: The Rise of Skywalker stars Daisy Ridley, Adam Driver, John Boyega, Oscar Isaac, Lupita Nyong’o, Domhnall Gleeson, Kelly Marie Tran, Joonas Suotamo, Billie Lourd, Keri Russell, Matt Smith, Anthony Daniels, Mark Hamill, Billy Dee Williams and Carrie Fisher, with Naomi Ackie and Richard E. Grant. The film arrives Dec. 20.