<i>Star Wars</i> 3D Releases Not 'A Novelty Conversion,' Lucasfilm Reveals

Star Wars, the complete saga, will be converted to 3D and released in theaters over the next bunch of years. The releases will follow the arc of the series, meaning that next year -- Feb. 10, 2012, to be precise -- we're getting Star Wars: Episode I - The Phantom Menace. A new post on StarWars.com goes into a little more depth on the process being used to convert the six films into a 3D format.

Prime Focus was bestowed with the honor of doing the conversion following "an exhaustive testing process" conducted by Lucasfilm and Industrial Light & Magic. The company will use its proprietary View-D technology to magically apply a third dimension to the Star Wars universe.

ILM visual effects supervisor John Knoll will be working closely with Prime Focus to ensure a quality product, and he offered some comments about the work and what we should expect. "Getting really good results from stereo conversion requires a lot of attention to detail and it is imperative that you take the time to get it right -- and that's just what we're doing."

"We're taking a different approach than you might expect," he continued. "George's vision has been to add dimension to the film in subtle ways. This isn't a novelty conversion, with things jumping out at the audience; our goal has been to enhance the classic Star Wars theatrical experience, utilizing the latest cinematic tools and techniques."

Prime Focus is well-established in the world of 3D conversion and visual effects. The company's past credits include Avatar, Shrek, TRON Legacy, The Chronicles of Narnia: Dawn Treader and Sucker Punch. I'm not so excited to spend two more hours in a room with Jar Jar Binks, but I can't wait to see what Prime Focus does with stuff like the pod race sequence.

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