Thanks to the premiere of Star Trek: Discovery, downloads for the CBS All Access app rose 64% over their levels on the two previous Sundays, Variety reports. According to the report, which sourced its figures from the leading app-analytics firm Sensor Tower, the CBS app saw over 46,000 first-time installs from both Apple’s App Store and Google Play when Star Trek: Discovery premiered this past Sunday. This was up from around 28,000 first-time downloads in the previous weekends leading up to the show's launch.
Of course, the figures only cover first-time installation of the app, and there is no way to know how many of the people downloading it will go on to become regular All Access subscribers, paying either $5.99 per month with ads or $9.99 per months for ad-free viewing, once the one-week free trial is up. However, the uptick in downloads is at least an indication of fan interest in first new Star Trek TV series in over a decade.
CBS's decision to make Star Trek: Discovery the exclusive main attraction in their All Access streaming service, at least in the United States, has divided fans. However, even with these early figures, it is too early to draw any conclusions the success or failure of this strategy yet.
Another statistic that CBS may be less happy about is the show's popularity on torrent downloading sites. According to IndieWire, Star Trek: Discovery's first episode is already the 12th most downloaded torrent on The Pirate Bay.
Star Trek: Discovery airs Sundays at 8:30 p.m. ET/PT in the United States on CBS All Access. In Canada on Space and in most other countries, the series airs on Netflix.