Two years after Marvel impresario Stan Lee passed away, his company POW! Entertainment has formed a partnership with entertainment conglomerate Genius Brands International to create future content.

The newly formed Stan Lee Universe allows the two companies to holds the rights "in perpetuity, to the name, physical likeness, physical signature, live-action and animated motion picture, television, online, digital, publishing, comic books, merchandising and licensing to the IP." Genius will act as a managing and controlling partner for the new joint venture. With the deal, Stan Lee Universe will produce up to seven projects a year based on Lee's post-Marvel properties such as Tomorrow Men, Stringbean, Black Fury and Virus.

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"In all of Hollywood, there is no greater prize. This is the Holy Grail," Genius Chairman and CEO Andy Heyward said. "Stan Lee Universe is a once in a lifetime asset drawn from over 100 original, heretofore unexploited properties, created by the most successful creator of intellectual property of our time. I have no doubt that the greatest characters, the greatest stories, and the greatest hits from the mind of Stan Lee have yet to be told."

After news of the partnership broke, Genius' Kartoon Channel COO David Newman mentioned that possible "spinoff opportunities could include a dedicated Stan Lee Universe program block."

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(via Deadline)