WARNING: The following article contains spoilers for Sony's Spider-Man: Into the Spider-Verse, which opens Dec. 14.
Stan Lee's cameos are often a humorous highlight of superhero films, or else a clever Easter egg on television series, but they typically aren't revealed until after the premiere. However, in the case of Spider-Man: Into the Spider-Verse, we already know the legendary creator's role, more than two months before the theatrical release.
Sony Pictures screened the first half-house of the animated feature this afternoon at New York Comic Con, which revealed, among other things, just how the 95-year-old Lee fits into the story.
Lee, who with artist Steve Ditko created Spider-Man and many of his most iconic enemies and allies, plays the own of a costume shop visited by Miles Morales (voiced Shameik Moore). When Miles notes that his suit doesn't fit, Lee's character replies, "It always fits, eventually."
Lee's tradition of cameos stretches back decades, predating the current era of comic book movies, and actually began with animation. He was the narrator of the 1982 Incredible Hulk animated series, and of the Spider-Man and His Amazing Friends episode "Seven Little Superheroes." Since then, he's appeared as himself or voiced other characters in such animated series as Spider-Man, Spider-Man: The Animated Series, and Ultimate Spider-Man.
Lee made his animated feature debut in 2014 in Disney's Big Hero 6, playing Fred's father (that's him in the image above), a role he reprises for Big Hero 6: The Series.