Spider-Man films helped rejuvenate interest in superhero films, paving the way for the likes of the Marvel Cinematic Universe. As fun and iconic as the Spider-Man films are, part of their success comes from the epic trailers that set the viewers' expectations before the official release.
Trailers are an art form. When done right, they increase audience anticipation and entice fans to rewatch them just as much as the actual movie. The best Spider-Man trailers got creative, teased new and familiar characters, and revealed key details convinced fans to go see the next Spider-Man movie.
10 The Amazing Spider-Man 2's Trailer Teased A Bigger Plot Involving Oscorp
Although the marketing gave away too many plot details, The Amazing Spider-Man 2's trailers excited audiences with big teases related to the comics and the first film's unanswered questions. Fans felt intrigued and wondered how certain storylines would play out.
The Amazing Spider-Man 2's trailer teased a bigger plot involving Oscorp, Harry Osborn, and Peter Parker's parents, pulling on the sense of mystery from the first film. The trailers also hinted at Gwen Stacy's death, an iconic storyline many were curious to see replicated in a high-budget movie.
9 Spider-Man's Teaser Trailer Revealed Spider-Man Would Finally Receive A Movie
There had been multiple attempts to give Spider-Man a film, including James Cameron's infamous R-rated concept. However, none had gotten off the ground until Sam Raimi became the project director. In the early 2000s, a teaser trailer released, depicting a giant web between the Twin Towers and finally unveiling Sam Raimi's Spider-Man to theatergoers.
Most of the teaser's footage didn't appear in the movie, but an exclusive action sequence thrilled many viewers. Although the teaser excited countless audience members, it was pulled after the tragic attack on the World Trade Center. Despite the sad memories associated with 9/11, the teaser remained beloved by Spider-Man fans.
8 Spider-Man: Homecoming's Trailer Portrayed A Fresh Take On The Web-Slinger
After Spider-Man's appearance in Captain America: Civil War, countless people eagerly awaited his first solo MCU film. Spider-Man: Homecoming's first trailer did very well, multiplying the fans' excitement. The film's first trailer had a tone emulating John Hughes movies, distinguishing it from other MCU films and other Spider-Man films.
Spider-Man: Homecoming's trailer also revealed there would be danger and hardship for Spider-Man, potentially creating an interesting conflict with his nemesis, the Vulture. Homecoming's trailer successfully convinced people the movie would be a worthy successor to Civil War and the Amazing Spider-Man franchise.
7 Spider-Man: Across The Spider-Verse's Teaser Trailer Raised Interesting Questions
The teaser trailer for Spider-Man: Across the Spider-Verse released to wide popularity, leaving a ton of room for discussion and guesses about the film's plot. The teaser featured the return of Miles Morales, Spider-Gwen, and Spider-Man 2099, all looking significantly older than or different from appearances in Spider-Man: Into the Spider-Verse.
Across the Spider-Verse's teaser revealed Gwen and Miles traveling across dimensions and Spider-Man 2099 attacking Miles. The teaser featured the same style as Into the Spider-Verse while changing the animation based on what dimension was on screen. Notably, it deliberately left plot details unanswered.
6 Spider-Man 2's Trailer Depicted Peter Giving Up The Spider-Man Mantle
After the release of Spider-Man, countless people were eager for the sequel, Spider-Man 2. The sequel's trailer revealed Doctor Octopus' cinematic debut and a storyline that followed the first film's themes. The trailer successfully summarized its plot, focusing on Peter's decision to give up being Spider-Man without revealing too many details.
Spider-Man 2's trailer boasted some brand new, state-of-the-art CGI action scenes, making it clear the film would be both an intimate story about Peter Parker and a true blockbuster spectacle. Thanks to good marketing, Spider-Man 2 beat the first film's opening weekend at the box office.
5 Spider-Man: No Way Home's Official Trailer Had A Darker Tone
Many fans had been clamoring for the MCU Spider-Man films to have Peter Parker face more turmoil and serious consequences. While the teaser trailer had a more positive vibe, Spider-Man: No Way Home's official trailer introduced a darker tone that played into the idea of Peter being forced to make heavy choices.
Spider-Man: No Way Home's official hinted Peter was going to face dark events and would be forced to take responsibility for his own mistakes. Thanks to the trailer, many Spider-Man fans, including those who hated Homecoming and Far From Home, looked forward to No Way Home.
4 Spider-Man: Far From Home's Trailer Depicted Peter Parker Dealing With Tony Stark's Death
Spider-Man: Far From Home's trailer revealed Peter Parker was dealing with relatable grief and self-doubt after Tony Stark's death in Avengers: Endgame. As a result, many people were curious to see how Peter would grow without his mentor.
Although many people had complained about Spider-Man: Homecoming's lack of consequences, Spider-Man: Far From Home's trailer showed Peter Parker's recognition of guilt and his ability to take action, reminiscent of the comics. The trailer also teased the idea of the multiverse, planting the seeds for a possible connection to the Amazing Spider-Man films and Raimi Trilogy.
3 The Amazing Spider-Man's Trailer Featured More Of The Lizard And Gwen Stacy
Gwen Stacy and Doctor Connors seldom appeared during the Raimi trilogy, but that all changed with the next instalment. The Amazing Spider-Man's official trailer showed more of Gwen, Doctor Connors, and his alter ego the Lizard, as well as Peter Parker's relationships with them.
The Amazing Spider-Man's official trailer revealed Gwen would have a more active role in Peter Parker's life, which excited fans who'd been disappointed by Mary Jane Watson's more passive role in the Raimi trilogy. Likewise, many fans were intrigued by Doctor Connors, who had a closer connection to Peter's life than he did in the comics.
2 Spider-Man 3 Had A Comic-Con Trailer That Wasn't Officially Released
Unbeknownst to many fans, there was a Spider-Man 3 trailer released at a Comic-Con convention in 2006 that featured the very first glimpses of Venom. Making the Comic-Con trailer stand out, it used incomplete CGI and unreleased deleted scenes from Spider-Man 3.
Although the trailer marked the first time people saw Venom, he looked remarkably different from the finished product, appearing more muscular and monstrous. Today, the deleted scenes from the Comic-Con trailer have led some fans to demand a new version of Spider-Man 3, featuring these removed scenes.
1 Spider-Man: Into The Spider-Verse Explored Bold Animation
A fully animated Spider-Man film had been in development for years, leading many to speculate what kind of movie Sony was bringing to the table. To fans' satisfaction, Sony released a teaser trailer that showcased bold animation for Spider-Man: Into the Spider-Verse.
Although some people disagreed with Sony's and Marvel's handling of the Spider-Man franchise, Spider-Man: Into the Spider-Verse's teaser gave fans hope. The teaser demonstrated unique art, animation, and music that set it apart from other animated films and other Spider-Man films. Thanks to the teaser, loads of fans expected it to be one of the coolest and best Spider-Man movies to date, and Into the Spider-Verse delivered.