WARNING: The following article contains major spoilers for Spider-Man: No Way Home, now in theaters.
Sony Pictures will earn a considerable sum from Spider-Man: No Way Home.
After less than two weeks in theaters, Spider-Man: No Way Home has already earned Sony its highest gross of all time in the United States. Now, the film is on track to become the company's most profitable movie ever, surpassing the success of Tom Holland's previous Spider-Man outing, Far From Home. As reported by Deadline, film finance experts project that No Way Home's current earning of $242 million in profit will triple by the end of its theatrical run.
After factoring in No Way Home's marketing expenses, revenue from the film's advertising partners and exhibitor costs, Sony and Marvel Studios could wind up splitting an estimated $610 million in revenue. Since that partnership sees Marvel provide 25% of the film's production cost for 25% of the box office total, Sony would net an estimated $457.5 million. This sum surpasses the studio's prior record-holder, Jumanji: Welcome to the Jungle, which earned Sony ~$306 million.
No Way Home is projected to earn a global total of $1.75 billion at the box office, which would place it amongst the top 10 highest-grossing movies of all time (without adjusting for inflation). Should this prove true, it will be the third highest-grossing movie from the Marvel Cinematic Universe, behind Avengers: Endgame (~$2.8 billion) and Avengers: Infinity War (~$2 billion), while ahead of Avengers (~$1.5 billion) and Avengers: Age of Ultron (~$1.4 billion).
One of the most remarkable caveats to No Way Home's earnings is that the film has, to date, refrained from advertising two of its star attractions. While No Way Home's marketing touted the return of villains from Sony's Spider-Man and Amazing Spider-Man films, there was no mention of prior Peter Parkers Tobey Maguire and Andrew Garfield. Instead, the film's promotional team persuaded fans to keep spoilers to themselves, allowing as many people to experience the movie on its storytelling merits. It's also worth noting that No Way Home wasn't released in China, which is currently the world's largest movie market.
After No Way Home's status quo-altering finale, the future of Holland's Spider-Man is in the air. Sony has extended its partnership with Marvel and was reportedly planning a new Spider-Man trilogy, though that claim has since been refuted. Still, two additional dates in Sony's 2023 calendar point to more Marvel movies beyond 2022's Morbius and Spider-Man: Across the Spider-Verse Part One. Given the success that Sony has found with Spider-Man, the wall-crawler will likely swing across the silver screen for years to come.
Spider-Man: No Way Home is now in theaters.
Source: Deadline