Spider-Man: Homecoming: Stan Lee Pops Up in NBA Finals Promo

Stan Lee in Spider-Man: Homecoming NBA Finals promo

During Thursday's Cavaliers and Warriors game, Sony Pictures debuted a new TV spot for Spider-Man: Homecoming featuring the King of Cameos himself, Stan Lee.

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The commercial is only the latest in a cross-promotion between Marvel and Sony and the NBA. The first featured Robert Downey Jr.’s Tony Stark and Jon Favreau’s Happy Hogan as they discuss the guest list for Tony's NBA Finals party, which includes “the Kid,” aka Peter Parker. The spot picks up as Happy sends Tom Holland's wall-crawler out to get snacks, suggesting he's faster than delivery. After Spider-Man is sidetracked by a couple of criminals, Lee crops up as a man on the street who claims, "I think I know that guy!"

With the next game scheduled for Sunday, it's likely we can expect another TV spot featuring Spider-Man and his amazing friends.

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Directed by Jon Watts, Spider-Man: Homecoming is tracking for a $135 million opening, although more accurate estimates should become available as we near closer to the July 7 release.

A young Peter Parker/Spider-Man (Tom Holland), who made his sensational debut in Captain America: Civil War, begins to navigate his newfound identity as the web-slinging super hero in Spider-Man: Homecoming. Thrilled by his experience with the Avengers, Peter returns home, where he lives with his Aunt May (Marisa Tomei), under the watchful eye of his new mentor Tony Stark (Robert Downey, Jr.). Peter tries to fall back into his normal daily routine – distracted by thoughts of proving himself to be more than just your friendly neighborhood Spider-Man – but when the Vulture (Michael Keaton) emerges as a new villain, everything that Peter holds most important will be threatened.

A co-production of Marvel Studios and Sony Pictures, the franchise reboot stars Tom Holland, Michael Keaton, Jon Favreau, Zendaya, Donald Glover, Tyne Daly, Marisa Tomei and Robert Downey Jr.

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