Sony's massive marketing campaign for Spider-Man: Homecoming has just transcended billboards and television screens. Now, you can find it waiting in the line at one New York coffee shop.
The studio stepped up their promotion game by setting up a prank in the ceiling of a Starbucks. Donning a fairly screen-accurate Homecoming costume, a Spidey stand-in descends in his signature upside-down pose to engage with customers while picking up his coffee. Various hidden cameras capture the reactions, and many do not take the surprise well, as a slew of (bleeped-out) expletives fly while customers waiting for their espressos get a visit from the wall-crawler instead .
Of course, any Spidey prank would be remiss if it didn't contain an appearance from Marvel Comics legend and Spidey co-creator Stan Lee, who also cameos in the video.
A young Peter Parker/Spider-Man (Tom Holland), who made his sensational debut in Captain America: Civil War, begins to navigate his newfound identity as the web-slinging super hero in Spider-Man: Homecoming. Thrilled by his experience with the Avengers, Peter returns home, where he lives with his Aunt May (Marisa Tomei), under the watchful eye of his new mentor Tony Stark (Robert Downey, Jr.). Peter tries to fall back into his normal daily routine – distracted by thoughts of proving himself to be more than just your friendly neighborhood Spider-Man – but when the Vulture (Michael Keaton) emerges as a new villain, everything that Peter holds most important will be threatened.
Swinging into theaters July 7, director Jon Watts’ Spider-Man: Homecoming stars Tom Holland, Donald Glover, Jacob Batalon, Laura Harrier, Tony Revolori, Tyne Daly, Bokeem Woodbine, Marisa Tomei and Robert Downey Jr.