With less than a month until release, Spider-Man: Homecoming is on a course for a projected U.S. opening weekend of somewhere between $90 million and $108 million.
Deadline reports those projections don't originate with Sony Pictures, which will more than likely lower expectations ahead of release, as most studios do. According to the website's source, the franchise reboot is performing well with young males, as should be expected, but also with families.
That's good news for co-producers Sony and Marvel Studios, as Homecoming is scoring better than the previous two Spider-Man films. For comparison's sake, 2012's The Amazing Spider-Man opened domestically to just $62 million, while its 2014 sequel debuted to $91 million.
The projection of $90 million to $108 million may seem low, especially given the recent $146 million opening for Marvel's Guardians of the Galaxy Vol. 2. However, Homecoming is in an interesting spot, as it marks the beginning of the third Spider-Man franchise in 15 years, as well as the first of the films to exist within the Marvel Cinematic Universe. The latter fact should be reason for the film to open north of $100 million -- and Deadline is betting it will. However, it also has to erase the bitter taste left by Spider-Man 3 and the more recent Amazing Spider-Man films.
A previous indicated that Spider-Man: Homecoming could be eyeing a $135 million domestic opening, and while that number is considerably more optimistic than current projections, it's still possible. Box-office estimates, particularly for blockbusters, typically fluctuate up until release. That was experienced most recently with Wonder Woman, which was initially pegged for a U.S. opening of just $65 million, but following glowing reviews, managed to smash expectations with $103.3 million.
Arriving July 7, director Jon Watts’ Spider-Man: Homecoming stars Tom Holland, Michael Keaton, Zendaya, Donald Glover, Jacob Batalon, Laura Harrier, Tony Revolori, Tyne Daly, Bokeem Woodbine, Marisa Tomei and Robert Downey Jr. Tickets are on sale now.