A newsstand in New York City is giving out free copies of The Daily Bugle to promote Spider-Man: No Way Home.

As reported by TimeOut, the pop-up is handing out real copies of the fictitious newspaper that feature the headline "Spider Maniac's Web of Destruction" with the sub-header "Tardiness, truancy, totaled cars: Peter Parker Truth Revealed." It can be found in Manhattan's Upper East Side, at 86th Street and Lexington Avenue, though the issue is limited as only 3,000 copies have been printed. Fans can also find the Bugle in copies of the Dec. 10 issue of The New York Post -- the real-life publication that the Bugle was based on -- which features articles detailing Spider-Man's "crimes" and the phone number for a tip line where readers can report sightings of the Web-Slinger.

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Jeffrey Godsick, EVP of Global Partnerships and Brand Management from Sony Entertainment Pictures, said of the popup, "Spider-Man: No Way Home has been surrounded by secrets, rumors, and tremendous buzz since production began so it's quite fitting that a real and limited edition of The Daily Bugle will be distributed from one secret newsstand in New York City.

The newsstand is the latest viral marketing strategy for No Way Home. Marvel previously launched a Daily Bugle TikTok account, featuring news and updates from intern Betty Brant (Angourie Rice). In one video, Betty expresses concern over sand storms and lightning strikes plaguing New York and thinks it may be the work of supervillains. However, after receiving an interruption from editor-in-chief J. Jonah Jameson, she amends her statement and says that the weather anomalies are, somehow, the work of Spider-Man.

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As it was in the comics, The Daily Bugle remains a shady tabloid dedicated to slandering the Web-Slinger and run by the boisterous Jameson, with J.K. Simmons reprising the role after playing him in Sam Raimi's original trilogy and several other projects. Simmons said of returning to play Jameson in the MCU, "You know what, I think it's a slightly different version. Certainly, from the creators of the current iteration of the story, it's a very different character. To me, it's a slightly different character. It's the same blowhard; the same guy with less hair. Honestly, I kinda wish he had the same hair."

He continued, "The most important thing is that he's still the same blowhard and he does have the same damn mustache and cigar, at least. As is appropriate for that character, he's a little comic relief thing that gets sprinkled lightly into the movie."

Spider-Man: No Way Home swings into theaters on Dec. 17.

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Source: TimeOut