Bruce Campbell is very proud of his three Spider-Man cameos and what they meant for Sam Raimi's superhero trilogy.
When asked at this year's Fandemic Dead convention whether he saw Spider-Man: No Way Home, Campbell jokingly claimed to be unaware of its release since he "was in the good ones, I wouldn't know." He then went on to break down how all three cameos benefited Tobey Maguire's character, beginning with the first film's "pivotal" wrestling announcer. "Spider-Man comes to me as a ring announcer. I say 'What's your name?' He goes, 'The Human Spider.' And I tell him it sucks and I introduce him as the Amazing Spider-Man," Campbell explained. "If my character wasn't in that movie, this billion dollars franchise would be called The Human Spider."
From there, Campbell summed up Peter's relationship with his Spider-Man 2 usher and Spider-Man 3 maître d', calling the former "the only character who has ever defeated Spider-Man" and the latter a person Peter specifically asks for assistance in proposing to Mary-Jane Watson. Though he admitted the maî·tre d' ultimately wasn't helpful, Campbell expressed his fondness for Maguire and how the duo's on-set relationship evolved, noting "The first one, he goes 'Oh yeah you're a friend of Sam's. Hi, how are you.' The second one he goes 'Are you back?!' Then the third one he finally walks on set and he goes 'Oh, I guess we can't make a Spider-Man without Bruce Campbell.' I'm like, 'You're starting to get the idea punk.'"
A longtime friend and collaborator of Raimi's, Campbell executive produced and starred in their 1981 breakout horror film The Evil Dead as protagonist Ash Williams. He would reprise his role as Ash for its follow-ups Evil Dead 2 and Army of Darkness, as well as voice Ash in subsequent media properties, including the upcoming survival horror game Evil Dead: The Game. Campbell also returned as Ash for the Starz series Ash vs. Evil Dead, which ran for three seasons. Additionally, he's played leads and supporting roles in other projects created and produced by Raimi, including Xena: Warrior Princess, Jack of All Trades and Oz the Great and Powerful.
Spider-Man: No Way Home not only saw the return of Maguire's Spider-Man, but also Sam Raimi's incarnations of supervillains Green Goblin, Doctor Octopus and Sandman. Raimi will return officially to Marvel with Doctor Strange in the Multiverse of Madness, taking over the character from previous director Scott Derrickson. The film will also see Bruce Campbell make another Raimi film cameo, with Campbell describing his role as a "character that's been beloved for years."
Source: YouTube