"Spectacular Spider-Man" raises ratings for Kids' WB

Official Press Release

"The Spectacular Spider-Man" swung to newheights for Kids' WB! on The CW for Saturday, March 8, scoring seasonhigh household numbers in its timeslots and raising ratings bysignificant percentages during the series' premiere weekend for theNo. 1 rated broadcast network kids lineup, according to NielsenResearch Media.

"It's gratifying to see that viewers have gravitated to an outstandingseries that exemplifies what Kids' WB! strives to give its audience:an engaging hero, great villains, amazing action and timely humor,"said Betsy McGowen, Senior Vice President and General Manager, Kids'WB!


The premiere of "The Spectacular Spider-Man" helped the Kids' WB!Saturday morning lineup tally its highest household rating (1.1/3) ofthe 2007-2008 season, and pushed all of the network's key demographicratings to their highest marks in the 2008 calendar year. Kids' WB!launched the series with back-to-back episodes – "Survival of theFittest" at 10:00 a.m. ET/PT and "Interactions" at 10:30 a.m. ET/PT.

According to Nielsen Research Media, the premiere episode of "TheSpectacular Spider-Man" ("Survival of the Fittest" – 10:00 a.m.)registered a 1.2/3 household rating – the top mark for Kids' WB! inthe 10:00 a.m. time slot during the 2007-2008 season, andrepresentative of a 20 percent gain over the equivalent week lastyear. The episode's 1.4/5 mark in the key Kids 2-11 demographiceclipsed last week's time slot ratings by 25 percent.


The numbers held and improved for the second episode ("Interactions" –10:30 a.m.), also scoring the top household rating (1.4/4) for the2007-2008 season in the 10:30 a.m. time slot, and leading itsbroadcast network kids competition in all boys demographics as well asthe Kids 2-11 and Kids 9-14 segments. The 10:30 a.m. episode alsoregistered significant percentage increases in the demographics forKids 2-11 (75 percent above last week), Boys 2-11 (60 percent higherthan last week) and Kids 2-5 (200 percent over last week), the latteralso tying the network time slot's highest rating for the season. Thenetwork's 6-11 demographics for the time slot were elevatedweek-to-week in Kids 6-11 (50 percent gain), Boys 6-11 (14 percentgain) and Girls 6-11 (300 percent), and the Kids 9-14 (1.4/6) and Boys9-14 (2.0/9) ratings were the highest of the season.


The series picks up the original web-slinger's mythology at thebeginning of his hero's journey as a not-so-typical 16-year-old.Peter Parker must conceal his secret identity and confront themulti-leveled pressures of teenage life at home and school, whilecombating more menacing super villains than ever before.Producer/story editor Greg Weisman and producer/supervising directorVic Cook developed the series for television. Based on MarvelEntertainment's popular super hero, The Spectacular Spider-Man isproduced by Culver Entertainment, a Sony Pictures Television Company.

The Lizard makes his first villainous appearance in the all-newepisode this Saturday, March 15 at 10:00 a.m. ET/PT on Kids' WB! onThe CW. In the episode, entitled "Natural Selection," Peter Parker andSpider-Man both must learn to own their choices when decisions made byDr. Curt Connors transform Pete's mentor into the Lizard. Popularanimation and video game voiceover actor Dee Bradley Baker ("SpongeBobSquarePants," "The Fairly Oddparents") provides the voice of CurtConnors/The Lizard. The episode is written by Matt Wayne and directedby David Bullock.

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