WARNING: The following article contains major spoilers for South Park's Season 23 episode, "Let Them Eat Goo."
Randy Marsh has fought tooth and nail to keep his marijuana startup afloat in Season 23 of South Park. Since moving to the outskirts of Colorado, he's waged war against home-growers, plus sold out to Disney, as well as the China, in hopes of maximizing profits. But after ending his China deal, with business taking a hit, Randy opens a business selling his own brand of burgers: Tegridy Burgers. And in so doing, South Park pokes fun at Burger King, making it known the show doesn't respect the burger chain at all.
As business is slow, Tegridy Farms has excess weed, so Towelie -- after making amends with Randy -- wants to use extra bits of the plant as mulch after harvesting. Not knowing if this is the right path to follow, Randy goes and has an Impossible Whopper made from plant-based substances, only to be extremely repulsed. However, realizing people are paying through the roof for this awful-tasting item, he has the bright idea to use weed to create Tegridy Burgers and oust the competition.
His vision is a hit. People eat Tegridy Burgers and get high at work, at home and just about anywhere for recreational purposes. The kicker is they all acknowledge how terrible the burgers taste, but the key benefit is the high they get, something Burger King's Impossible Whoppers can't offer. As a result, Randy cuts deep into Burger King's business, so much so he takes all of the chain's clientele.
The one worker there, Rick, takes offence, as he witnesses Randy's meteoric success. When they chat, Randy makes it clear both burgers are disgusting but while there are no pros to Burger King's plant-based food, with his brand, folks getting high is the big sell. The proof comes when he's seen raking in the big bucks. With zero folks patronizing and Randy not feeling sorry for Rick at all, it's clear he's going to put this outlet out of business. Rick's pissed because Randy started off with a stand next to Burger King and quickly made enough money to open his own outlet. The stinger is hearing everyone admitting it tastes just as bad as Burger King, but the weed effect is what grabs their wallets.
Rick is furious that everyone's voicing their opinion on how bad Burger King is publicly and with the show taking shots at Impossible Foods (who develops plant-based substitutes for meat products) too, it's clear South Park creators Matt Stone and Trey Parker believe in the right to have a good, ol' meaty burger every now and then. They paint Burger King as tasteless, bland and average food that people are forced to buy because of the locations at which they position their chains, which lack competition. And through Tegridy Farms, they illustrate that all it takes is just one solid hook to lure people away.
It doesn't end well for Tegridy, though, as Rick teams up with the Goo Man (who wants to own the monopoly on plant-based food and put Randy out of business), and a rancher who left all his cows at Randy's farm because no one wants beef anymore since Tegridy Burgers came into play. Randy and Towelie get high and end up killing all the cows who are eating their weed fields, only for Rick to record and get the townsfolk to turn on Randy's company for animal cruelty. As it turns out, in this case, Burger King and Rick do get the last laugh, but you can bet your bottom dollar Randy will bounce back with a new initiative against what he sees as the inferior burger chain.
Starring Trey Parker and Matt Stone, South Park Season 23 airs Wednesdays at 10 pm ET/PT on Comedy Central.