Sony Hopes Spider-Man Game Will Help Sell 40 Million PS4s

Saving the best for last, Sony closed out their E3 2017 event with a high-flying nine minutes of gameplay footage from Insomniac Games' Spider-Man. The title's full unveiling proved to be one of the hallmark moments from any conference this year, further earmarked by the fact that the game's sprawling environment of friendly-neighborhood goodness will only be found on the PlayStation 4.

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The PS4 is already a success, with 60 million units sold since the console launched three years ago, but one Sony exec believes Spider-Man could be the driving force behind bumping up that number to an even more impressive 100 million. “Well, like I tell my sales guys, the first 60 million is the easy 60 million,” President of Sony Interactive Entertainment America Shawn Layden jokingly said in an interview with Telegraph. “To get to the next one, it’s about how do we grow the pie?...I think the biggest chance we have to broaden that pie is with a game like Spider-Man."

Layden continued by elaborating on what makes Sony's in-house access to the web-swinger so vital. "Spider-man is probably the best known comic book character in the world and we can take that title - and the way that Insomniac has hit it out the park in realising that character in a way that finally Spider-man plays like you want him to play - I think we can bring people into gaming who may not be there yet through the power of that kind of character.”

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As video game consoles become more and more like PCs under the hood, exclusivity is becoming more difficult in the industry. Naturally, game developers want their title to get into as many hands as possible, so it makes more sense for them to capitalize on the similarly designed hardware and create a ubiquitous project that is on all of the major platforms. E3 2017 reflected this, as a vast majority of titles shown throughout the event's many conferences will be purchasable on Microsoft's Xbox One, Sony's PlayStation 4 and the PC. Any console exclusive is a big deal nowadays, but one featuring Spidey in the midst of the character's cinematic resurgence is a potential game-changer.

Insomniac Games’ Spider-Man is scheduled for release in 2018 on the PlayStation 4 and PlayStation 4 Pro.

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