Discussing some of the online rage over the new “Ghostbusters” reboot, a Sony executive revealed the actual numbers for the trailer, and how they compare to the people actually talking about it.
“What tends to happen with a beloved property is the fanboy or the fangirl shows up and says, ‘How dare you remake this?'” Sony marketing exec Dwight Caines said to The Hollywood Reporter.
Breaking down the math of the viewership vs. the actual online hate, Caines added, “The first trailer got 70 million views. The number of people talking: less than 100,000, and they are trying to define the experience.”
Caines’ discussion with THR dropped ahead of the “Ghostbusters” cast’s appearance today on “Ellen.”
“Ghostbusters” hits theaters on July 15, 2016.
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