The idea of Sony-controlled Spider-Man appearing in Marvel Studios' upcoming "Avengers: Infinity War" generated a lot of talk after Latino Review posted it as an unconfirmed rumor earlier today. But don't get too excited: When reached by CBR News, a Sony Pictures representative dismissed the report, calling it an "old rumor" with "no validity whatsoever."

Latino Review's article stated that a long-discussed deal between Sony and Marvel Studios "went through," and that Spider-Man would make his Marvel Cinematic Universe debut in "Avengers: Infinity War, Part 1," scheduled for release in 2018. The outlet had no further details on the nature of Spidey's purported appearance, other than the character was also expected to return in 2019's "Infinity War, Part 2." The rumors quickly spread to numerous online outlets throughout the day.

Speculation and rumors that Sony and Marvel Studios may be working on a deal to share the live-action Spider-Man rights date back to at least last October, following an Entertainment Weekly report stating the two studios were in "delicate preliminary conversations" on the matter. Much of the subsequent talk centered on Spider-Man possibly appearing in Marvel Studios' 2016 film "Captain America: Civil War," in part due to the character's key role in Mark Millar and Steve McNiven's comic book "Civil War."

In December, following the illegal hack on Sony, the Wall Street Journal reported on leaked emails between Sony Pictures President Doug Belgrad and Sony Motion Pictures co-chair Amy Pascal discussing a potential deal with Marvel Studios, to help boost the film franchise of the Marvel Comics icon.

While today's denial doesn't preclude the possibility of Sony and Marvel Studios working together in the future, it appears that there's nothing new on that front as of now. CBR News also reached Marvel Studios parent company Disney on the rumors, who have not responded as of publication.