Want a sweetener to the prospect of buying a Sony 3D television? How about some free Disney 3D movies? Announced yesterday was a partnership between the two companies that’ll see everyone purchasing a Sony’s 3D Bravia HDTV get a complimentary Disney 3D Blu-Ray disc. Uh, yay?
Those who buy the expensive ($2100 to $5000) Sony TVs will get to choose between a copy of Alice In Wonderland or the animated Bolt as their free movie of choice; Disney Home Entertainment GM Lori MacPherson offers up perfect PR speak about the event with her statement:
We are excited to partner with Sony on 3D offerings and to offer consumers their first chance to experience one of 2010’s top 3D films and the amazing spectacle of Wonderland in their very own homes.
Even though 3D has proven a welcome boost to box office takings this year, I’m still not sure that a free Blu-Ray disc is really enough to get most consumers past that price point…
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