Emojis -- the varied emoticons that have become a staple of mobile communication -- have become increasingly ubiquitous in recent years, so it was only a matter of time before mass media capitalizes on the trend. Well, that time is now -- Deadline reports that Sony Pictures won a "three-studio auction" for a pitch on an Emoji-based animated feature film, to be directed by Anthony Leondis ("Igor," "Lilo & Stitch 2: Stitch Has a Glitch") and written by Leondis and Eric Siegel. The deal is said to be near seven-figures, showing that Emojis are no laughing matter in Hollywood.
If you're wondering how a narrative can be structured based on cartoony smiley faces, animals, foods and modes of transportation, it seems that Leondis anticipated such a reaction, with Deadline writing that he pitched the film with "storyboards for how the movie would play out." As Deadline points out, there are no rights associated with Emojis themselves, motivating Sony to give the a project the proverbial thumbs up before someone else gets to it.