Sonic Redesign Boosts Positive Trailer Reactions - At a Huge Cost

When the initial trailer for Sonic the Hedgehog dropped, fans were none too pleased with the design of the cobalt speedster. Now, with the release of the new trailer, reactions are much more positive -- but how much did that redesign cost?

Social Films reports that the remodeled trailer generated 360% more likes in the first 24 hours alone. When the trailer for the Sonic movie first dropped in April, it received 225,683 dislikes and only 146,263 likes in the 24 hours. The new trailer's dislikes dropped a staggering 98%, with most comments on the new design being positive. In its first 24 hours, the new trailer amassed 672,652 likes and only 4,924 dislikes.

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For the trailer alone, it's estimated that Sonic's redesign cost Paramount Pictures $2.15 million. For the whole movie, redesigning the titular blue hedgehog is estimated to cost around $35 million. According to the site, "Sonic the Hedgehog's original VFX budget would have been between $18 million and $31 million."  The original budget for the film was reportedly around $90 million.

Opening Feb. 14, director Jeff Fowler's Sonic the Hedgehog stars Ben Schwartz as Sonic and Jim Carrey as Dr. Robotnik, with James Marsden, Neal McDonald, Tika Sumpter, Adam Pally and Natasha Rothwell.

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