Ron Howard's Solo: A Star Wars Story is on track to become the lowest-grossing Star Wars film of all time following a lacklustre second weekend both domestically and internationally. Now, Solo might just become the first movie in the franchise to lose money for Disney and Lucasfilm.
Analysts now estimate that the movie will earn around $400 million at the worldwide box office and potentially lose Disney and Lucasfilm at least $50 million. However, according to The Hollywood Reporter, the actual losses for the film might be even closer to $80 million, though the specifics of Disney's different revenue streams for the film aren't known at this time.
There has been a lot of speculation about why Solo is underperforming at the box-office, with reasons ranging from backlash against Star Wars: The Last Jedi to bad timing in an already packed May. A recent analyst report indicated that the movie's poor marketing was to blame for the film's struggles. That same report indicated estimated a final domestic gross of approximately $200 million for Solo.
Solo, which has already earned over $260 million at the worldwide box office, was reportedly the most expensive film in the series to make, costing north of $250 million before factoring in marketing costs. The movie's high price tag is largely due to reshoots following the replacement of original directors Phil Lord and Chris Miller by Howard.
Directed by Ron Howard from a script by Lawrence and Jon Kasdan, Solo: A Star Wars Story stars Alden Ehrenreich as Han Solo, Donald Glover as Lando Calrissian, Emilia Clarke as Qi’ra and Joonas Suotamo as Chewbacca. They’re joined by Thandie Newton as Val, Phoebe Waller-Bridge L3-37, Paul Bettany as Dryden Vos and Woody Harrelson as Tobias Beckett. The film is now in theaters.