SLG Publishing needs funds in order to keep running, and is looking to the comic book-appreciating public directly for assistance.
Dan Vado, who founded the long-running publisher in 1986, has launched a GoFundMe campaign seeking $85,000 to, as he put, help get his business "back on its feet." In the statement accompanying the campaign, Vado described "a perfect storm of bad luck, bad economy and, yes, bad decisions" that have left his company on "terrible financial footing."
Further in his text, Vado wrote that SLG experienced a financial "domino effect" following being forced last year to relocate its San Jose, California offices and Art Boutiki & Gallery. The end result, he stated, were significant money problems where bureaus lowered his credit and "in a couple of cases close[d] my accounts."
"Because of the nature of my businesses all of our debt was secured through personal guarantees and now I am in a spot where not only am I unable to get my business righted, but I have blown through all of my personal assets other than the home I live in to keep things going," Vado wrote.
The situation led Vado to pursue crowdfunding to keep his business -- both comics publishing and his gallery store -- running. Vado said he chose GoFundMe over other crowdfunding options like Kickstarter since it's planned to be an ongoing campaign "for the next couple of years."
At press time, Vado has raised $1,135 from 23 donors, in the first three hours of the campaign.
"A simple bankruptcy for me is not an option as everything comes back to me anyway, so as much as this pains me to go this route I am asking for people's assistance in helping me and my company get back on our feet," Vado said.
Originally known by its full name of Slave Labor Graphics, SLG has published multiple influential independent comics, including "Milk & Cheese," "Johnny the Homicidal Maniac," "The Waiting Place" and "Zombies Calling." In 2011, SLG announced that it would release its publishing slate digitally first and print later, flipping the prevailing model at the time.