Shift Your Gift to the Hero Initiative for Stan Lee's 89th Birthday

Official Press Release

Stan Lee is the man who has everything! So instead of more gifts, Stan kindly asks that you make a donation to Hero Initiative to help him celebrate his 89th birthday, Dec. 28, 2011!

And it's never been easier! Hero Initiative is now part of ShiftMyGift.com, a charitable Website that allows users to celebrate any event in their lives by diverting gifts, which would have been given to them to charities and nonprofits they care about. Stan asks that you celebrate his birthday by donating to Hero Initiative at:

Donations can be made anytime from now up until Stan's birthday, Dec. 28, 2011!

"A gift to Hero is like a thank-you note to every comic book creator who ever brought you countless hours of fun, thrills and unforgettable reading enjoyment," said Stan Lee. "It's a great way to celebrate any birthday-especially my own!"

About The Hero Initiative

The Hero Initiative is the first-ever federally chartered not-for-profit corporation dedicated strictly to helping comic book creators in need. Hero creates a financial safety net for yesterday's creators who may need emergency medical aid, financial support for essentials of life, and an avenue back into paying work. It's a chance for all of us to give back something to the people who have given us so much enjoyment.

Since its inception, The Hero Initiative has had the good fortune to grant over $500,000 to the comic book veterans who have paved the way for those in the industry today. For more information, visit www.heroinitiative.org or call 626-676-6354.

Shift My Gift (www.shiftmygift.com) is a digital tool that empowers the user to turn money otherwise spent on gifts they don't need into money going to places and people with a greater need. Similar to a gift registry, where non-profits are the beneficiaries, Shift My Gift enables users to celebrate any event in their lives by diverting material gifts they would have otherwise received to the charities and non-profits they care about.

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