Fans are starting to get aggressive with Shazam! director David F. Sandberg on social media when it comes to the promotion of his upcoming DCEU movie. In fact, Sandberg actually responded to one who called him out for not responding to requests for a "proper trailer" yet.
Sandberg, who directed the movie but has little to do with the studio's marketing of it, responded to accusations that he only makes "sarcastic replies" and changes the subject when asked.
I just don’t have any specific trailer updates that I can share with you at this point. All I can do is have fun with it or say nothing. Most of the time I do the latter. But like you say, the movie is almost here, and it’s not like the marketing is going to slow down now. https://t.co/bWJIqIJ30j— David F. Sandberg (@ponysmasher) February 20, 2019
"I just don’t have any specific trailer updates that I can share with you at this point. All I can do is have fun with it or say nothing," Sandberg wrote. "Most of the time I do the latter. But like you say, the movie is almost here, and it’s not like the marketing is going to slow down now."
This comes after some fans expressed concern that the lack of marketing leading into the movie's release means the studio doesn't have confidence in it. Some fans have also called out the supposed lack of promotion for Shazam!, claiming that even Aladdin is getting more of a push, despite its later release date.
Of course, Aladdin is a Disney blockbuster and Shazam! is a Warner Bros. film, so it's not a one-to-one comparison. With that said, it might have been Sandberg's sarcastic response of turning the villainous Dr. Sivana blue that caused the accusations of sarcasm over honesty.
In any case, Sandberg only directed the movie and it is Warner Bros. that is in charge of marketing it. There isn't much he can tell fans as to why the marketing campaign is so quiet with just over one month to go before the film's release.
However, the accusation that there has not been a "proper trailer" is not quite honest. A trailer came out in December and there is an extended trailer online that checks in at almost four minutes. The trailer also airs before numerous major studio movies in theaters. The footage doesn't spoil any plot points from the movie, but some fans responded on Twitter that is a "win" for them.
Arriving April 5, director David F. Sandberg’s Shazam! stars Asher Angel as Billy Batson, Zachary Levi as Shazam, Mark Strong as Dr. Thaddeus Sivana, Djimon Hounsou as the ancient wizard Shazam, Grace Fulton as Mary Bromfield, Jack Dylan Grazer as Frederick “Freddy” Freeman, Ian Chen as Eugene Choi, Jovan Armand as Pedro Peña, Faithe Herman as Darla Dudley, Cooper Andrews as Victor Vásquez and Marta Milans as Rosa Vásquez.