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Shazam! to Be Released Day-and-Date in China

Shazam!

Shazam! will arrive in China the same day it releases domestically: April 5th.

Deadline reports that Warner Bros. will release the DC Extended Universe film that day because it also marks the start of the Qingming Festival holiday, also called Tomb Sweeping Day. This strategy worked well for Ready Player One, which pulled in an impressive opening box office in the Chinese market that same weekend last year.

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Star Zachary Levi reportedly has a considerable following in China stemming from his roles in other projects, such as Marvel Studios' Thor movies. Shazam is a less familiar character in the Chinese market, but Levi is poised to make the character a household name there.

Marvel's Captain Marvel received similar treatment upon its March 8th release. That film is playing now across China and North America and performing well in both regions.

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China and other Eastern markets have been very profitable for superhero movies over the past year. Aquaman, Venom and Avengers: Infinity War all grossed near or over $300 million in that part of the world.

Arriving April 5, director David F. Sandberg’s Shazam! stars Asher Angel as Billy Batson, Zachary Levi as Shazam, Mark Strong as Dr. Thaddeus Sivana, Djimon Hounsou as the ancient wizard Shazam, Grace Fulton as Mary Bromfield, Jack Dylan Grazer as Frederick “Freddy” Freeman, Ian Chen as Eugene Choi, Jovan Armand as Pedro Peña, Faithe Herman as Darla Dudley, Cooper Andrews as Victor Vásquez and Marta Milans as Rosa Vásquez.

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