This week, Warner Bros. unveiled the official logo for the Shazam! film, but director David F. Sandberg has a funny story about how it came to be.
Following the reveal, an eagle-eyed fan pointed out that Sandberg's Twitter header had secretly given away the logo's design months ago. As it turns out, the "Shablam!" graphic was Sandberg's own creation, and it turned out to be the basis of the real deal.
Months ago I made a logo myself in Blender to use for presentations and stuff. They wound up basing the official logo on that. I guess my presentation made quite an impression 🙂 I had no idea my twitter banner would end up a spoiler. https://t.co/BcmABkrgxx— David F. Sandberg (@ponysmasher) March 20, 2018
As the director explained, he had created his own dummy logo for presentations on the movie. Apparently someone liked the basic design of it, so they used it to create the real Shazam! logo. The word was changed and the colors were lightened up, but it's funny to see that we basically saw the final logo long before it was ever released to the public.
Arriving in theaters on April 5, 2019, Shazam! stars Zachary Levi as Shazam, Asher Angel as Billy Batson, Mark Strong as Doctor Sivana, Grace Fulton as Mary Bromfield, Jack Dylan Grazer as Freddy Freeman, Ian Chen as Eugene Choi, Jovan Armand as Pedro Pena, Ron Cephas Jones as the Wizard and Cooper Andrews and Marta Milans as foster parents Victor and Rosa Vasquez.