Here’s a good sign that Discovery will continue having Shark Weeks for the foreseeable future: This year’s celebration of the large-mouthed killers was the most successful one ever.
This year’s Shark Week was the 23rd annual marathon of special programming devoted to the underwater predators, and yet it still managed to set a ratings record for the Discovery Channel, with 30.8 million people tuning in, breaking 2008’s previous record of 29.1 million. Clearly, hiring Craig Ferguson to host an hour-long special for the week was the right idea.
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