Shaq to Star as Shaq in TruTV's 'Shaq Inq.'

If you're one of the many people who thought the problem with NBA legend Shaquille O'Neal's performances in films like Steel and Kazaam was that he didn't quite nail the characters, there's good news for you.

According to The Hollywood Reporter, reality-based cable channel TruTV will move into scripted series with a new project where the former All-Star and NBA champ will play himself. The half-hour comedy series Shaq Inq. will tell the story of O'Neal's business empire and the team of employees who rush to serve the star's every weird whim as he continues to develop endorsement deals and TV appearances.

The move isn't that much of a stretch for the basketball star, who's appeared as himself in projects as varied as The LEGO Movie, Scary Movie 4 and Good Burger.

Shaq Inq. will be produced by a team that includes Peter Guber's Mandalay Sports Media and Smallville's Mike Tollin. The pilot will be written by The Wedding Ringer's Jeremy Garelick and directed by Galavant's John Fortenberry.

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