"Digital-first, followed by print, is the wave of the future for all publishing."
That categorical statement was made not by a digital distributor wannabe but by Seven Seas publisher Jason DeAngelis, who was announcing the digital-first release of My Boyfriend Is a Vampire. The first volume went up on the Kindle store this week; the print edition will reach stores in October.
Digital manga is becoming more and more common, on both the web and handhelds, but Seven Seas was putting substantial chunks of their homegrown OEL manga online years ago—I talked to Seven Seas editor Adam Arnold about their use of webcomics to promote their print manga way back in '08.
Interestingly, Seven Seas has chosen not to go with a digital comics app but are selling Boyfriend (which was originally published in Korea, so technically it's manhwa, not manga) as a book on the iBooks, Kindle, and Nook stores. And they are changing up the format, although digital is still substantially cheaper: A 158-page digital volume is $4.99, but the print edition is a 320-page omnibus retailing at $15.99. On the other hand, you're more likely to get a discount on the print edition (yup, Amazon has it listed at $10.87).
I can't possibly do justice to the solicit text for this book, by the way, so I'll just post it after the jump.
Being beautiful is never easy, especially if you’re an eighteen year old boy like Gene who is constantly mistaken for a girl because of his delicate good looks. In fact, Gene is anything but delicate. He is the ringleader of a group of street toughs in an all boy’s school, and he’s quick to beat the living daylights out of anyone who so much as hints that he resembles a girl.
If that wasn’t hard enough for a regular teenage boy to cope with, his life is about to take a shocking turn for the worse. When Gene stumbles upon strange happenings in the forest, he gets sucked into a world of vampire intrigue and sinister romance that he never knew existed. And he learns that there are worse things than being turned into a vampire... being turned into a girl?!