Seth Rogen's R-Rated Animated 'Sausage Party' Arrives With First Trailer

Sony Pictures has released the first trailer -- red-band, naturally -- for "Sausage Party," the R-rated animated comedy adventure co-written and produced by Seth Rogen.

Directed by Conrad Vernon and Greg Tiernan, the film premiered at SXSW to positive reviews. Based on a story by Rogen and his longtime collaborator Evan Goldberg, "Sausage Party" tells the story of one sausage who leads a group of supermarket products on a quest to discover the truth about their existence and what really happens once they leave the grocery store.

Opening Aug. 12, the film stars Rogen, Kristen Wiig, Jonah Hill, Bill Hader, Michael Cera, James Franco, Danny McBride, Craig Robinson, Paul Rudd, Nick Kroll, David Krumholtz, Edward Norton and Salma Hayek.

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