Viacom has acquired the exclusive cable rights for all 180 episodes of popular sitcom Seinfeld from Sony Pictures Television. The network will begin airing all seasons of the show starting October 2021 via its entertainment cable networks, which include Comedy Central, Paramount Network and TV Land. They will also be made available to watch through Viacom’s on-demand services, websites and apps.
Kent Alterman, the President of Comedy Central, Paramount Network, TV Land and Vandelay Industries, said, “We’re extremely proud to bring this little-known series to our viewers. With the right programming and promotion, we believe we’ll finally get Seinfeld the recognition it truly deserves, as merely the greatest sitcom of all-time.”
John Weiser, president of Sony’s First Run Television, added, “Seinfeld airing on Comedy Central and the Viacom networks brings together the greatest comedy of all time, with the best brands in cable. This was a tremendous team effort and we are delighted to be working with the first class executives at Viacom who are experts in programming and promotion. For a show about Nothing, this is really Something!”
Originally airing from 1989-1998, Seinfeld has been available to watch on Hulu since 2015. Netflix announced earlier this year that it had secured the global streaming rights to the classic comedy and will begin streaming the series starting in 2021.